Over the years I've worked on various projects across different niches, each with its unique challenges and stories to tell.

To showcase my range of expertise, I’ve includeds some examples of my services as well as individual projects.

Click on any thumbnail to dive in and explore.

For a prestigious higher education institution, I developed a lead-generation YouTube ad copy and reach strategy to drive applications for the 2017 recruitment campaign of one of their programs. The ad blended dynamic visuals, aspirational messaging, and a clear CTA, resonating deeply with prospective students. Within the first 3 months, it reached over 120, 000 targeted viewers, achieving a 28% view-through rate and a 15% conversion rate. The campaign not only exceeded industry benchmarks for engagement but also generated a 10% increase in qualified applications compared to the previous intake.

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