Lead-gen for ESCP Europe. A mid-campaign pivot improved lead quality and lifted qualified applications by 10%.

Multi-Channel Lead Generation for ESCP Europe

SEO blog posts built on research to inform, inspire, and position brands as leaders.

On-Page SEO Content

About

Portfolio

Clear, engaging copy crafted to connect with audiences and support brand goals.

Copy

Case Studies

In-depth brochures shaped by research, interviews, and strategic layout planning.

Long-form Content

Blog

Case studies designed as conversion tools, backed by research and aligned with strategy.

Lead Magnets

Contact

Branded materials with tailored copy, imagery, and high-impact concepts.

Visual Assets

Actionable plans driven by data, insights, and competitor analysis for measurable results.

Growth

Resume

Competitor analysis to shape content aligned with brand goals and market gaps.

Competitors

Brand presence developed through competitor research and a solid content strategy.

Branding

Think about how your body reacts to a simple phrase like “You’re safe here.” Shoulders relax, breathing steadies, the nervous system finds a rhythm again. Now compare that to “You must remain calm.” The same intention, but the message lands differently.

The Linguistic Brain: How Language Shapes Perception, Memory, and Trust

SEO  has  never  been  more  technical  and  yet,  never  more  human.  We’ve  mastered  data:  keywords,  CTRs,  bounce  rates,  and  algorithms.  However,  in  that  precision,  many  marketers  have  lost  their  way. 

The Missing Link Between SEO and Emotion

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Meritxell G Farré Content Writer and Marketing Strategist

My portfolio

Meritxell G. Farré – neurolinguistics and marketing visual on how language builds trust.

My top projects

Multi-Channel Lead Generation for ESCP Europe