Data-driven lead generation campaign using paid media and strategic messaging to drive quality leads for a UK property.

Lead Generation

Interview by Global & Search about SEO Content and User Intent

On the Press

About

Lead-gen for ESCP Europe. A mid-campaign pivot improved lead quality and lifted qualified applications by 10%.

Multi-Channel Lead Generation for ESCP Europe

SEO blog posts built on research to inform, inspire, and position brands as leaders.

On-Page SEO Content

Portfolio

Case Studies

Clear, engaging copy crafted to connect with audiences and support brand goals.

Copy

Blog

In-depth brochures shaped by research, interviews, and strategic layout planning.

Long-form Content

Contact

Case studies designed as conversion tools, backed by research and aligned with strategy.

Lead Magnets

Branded materials with tailored copy, imagery, and high-impact concepts.

Visual Assets

Resume

Actionable plans driven by data, insights, and competitor analysis for measurable results.

Growth

Competitor analysis to shape content aligned with brand goals and market gaps.

Competitors

Brand presence developed through competitor research and a solid content strategy.

Branding

SEO  has  never  been  more  technical  and  yet,  never  more  human.  We’ve  mastered  data:  keywords,  CTRs,  bounce  rates,  and  algorithms.  However,  in  that  precision,  many  marketers  have  lost  their  way. 

The Missing Link Between SEO and Emotion

AI search has changed the way our content is discovered, not in a dramatic overnight leap, but in a steady, quiet reshaping of what visibility truly means.

Linguistic Architecture for AI: How to Write Content Machines Understand and People Trust

What I’ve seen — after working as a marketer across the UK, US and Spanish markets, and coming from a background in languages — is that wording is often treated as the final layer. Almost cosmetic. Something you adjust at the end. Except language is the strategy. Not the decoration. Go figure.

Interview by Global Search

Is Your Traffic Dropping? Your Visibility Might Be Growing Then! 

Writing for SEO seemed like a compromise for a long time. To be fair, you could either write for people and hope that Google would "get it," or you could write for algorithms and know that the output would feel stiff, repetitious, or weirdly inhuman. A lot of authors learnt to deal with that stress 

The Real Reason ‘Optimised’ Content Feels Generic (and What to Do About It)

The Linguistic Brain: How Language Shapes Perception, Memory, and Trust

Meritxell G Farré Content Writer and Marketing Strategist

My portfolio

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Meritxell G. Farré – neurolinguistics and marketing visual on how language builds trust.